HOUSE OF VANS LONDON
I recently went to the House of Vans after a friend suggested we go to an exhibition that was on, little did we know, this space is much more than just an exhibition hall. According to House of Vans this place is where imagination lets loose over concrete bowls, art installations, workshops and concert stages, inspiring every person who runs, rolls, or stomps through its door.
The venue is located under Waterloo station. As you enter you are greeted by a lengthily slope that leads you to different
avenues once to past a minimal concrete fitted reception area. Inside this
interior there are multiple activities happening at the same time that you just
would not know of if you were passing the facade entrance on the street. There
is a restaurant/cafe serving the usual street food, burgers and chips. I didn’t
eat there but that’s what I remember seeing on the massive chalkboard menu.
There is also a cinema, skateboarding turf and live music venue all within the
same interior, under the same name.
I commend what the brand has done, as they
successfully intertwine creative expressions in music, workshops, art and
skateboarding in order to engage with Vans' 'Off The Wall' spirit. I think more brands should do this kind of thing, if not a permanent space, a pop up is just as good. That way the cliental will grow as soon as more people connect with the brand via such experiences. The website offers you a virtual tour of
the interior, so I will say no more other than I admire how every aisle has
been naturally partitioned into a designated area/activity making the most of
the space.
Definitely somewhere worth checking out if
you’re in Waterloo, London area. Go House of Vans for the latest events.
 |
| How did I forget to mention the free Photo Booth!? |
Images from various sources.
For more and the latest blog posts keep it touch!
YASMIN TELLS